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Nicotinell.
Living lungs AOOH billboard.
Nicotinell aimed to carry out an alternative OOH campaign that could showcase the rapid improvement in lung function that is achievable through quitting smoking.
Breaking the habit of smoking is undeniably a daunting challenge, with nearly half of smokers (45%) aged over 16 in Great Britain aspiring to kick the habit.
I created a moss covered living billboard that took approx 8 weeks to grow. Longer than it takes to cleanse your lungs and improve your breathing after quitting smoking.
Over 15k likes on LadBible.
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